Answer boards and social searching

On http://answerboards.wetpaint.com it is suggested that reference librarians "slam the boards" once a month. This seems to be a U.S. site and there seems to be a movement of librarians internationally who aim to do this. Many of the questions on WikiAnswers are vague and sometimes ungrammatical.
For one question in the "Exemplary answers" section of the "Answer Board Librarians Wiki", the best answer as chosen by voters was superficial. A librarian's answer, on the other hand, was thorough and helpful - it answered the question (how to get whiteout off a shirt) while the "chosen answer" sounded like an attempt to be smart (buy a new shirt). I'm not sure whether readers/askers always read the longer answers though. I think it may be easier to give face-to-face reference services where you can clarify what the asker means, than to try and understand a very vague question and answer it on an answer board.

Regarding a role for my library in slamming the boards: I think it is easier to justify answering reference enquiries if the enquirer is local or if the service can be directly linked to your source of funding. For example, in a public library, answering local history enquiries is clearly a service that comes under the banner of a local council. The same applies to collecting local history materials: they are less likely to be weeded than other library materials. Slamming the boards may be a good way librarians can promote their services. I wonder though, who is going to fund the librarians' time doing this? Will they work on the answers in their own time? Employers may not think it is a good use of staff time to answer questions from enquirers in another suburb or another country.

I think using taglines like "Libraries - because you NEED to KNOW" at the end of an answer boards answer, is a good way of promoting library services, especially as it appears that librarians' answers are often rated highly by answerboard users.

Customers of my library might like to add their reviews of our books or DVDs, if there was some link on the catalogue record that enabled them to do this. They also sometimes make suggestions for improvement of the service. A blog on the library website might enable them to do this online. The Council has a blog where they raise a topic periodically (e.g. parking, social isolation) and customers can add their comments about it.